Did you know that having a consistent and coherent message can increase your sales exponentially? In this guide, you'll discover how to create messages that resonate with your audience and help you reach your sales goals.

Imagine this: your company has a clear and consistent message that clearly communicates your brand values and proposition. Now, imagine the opposite: scattered and contradictory messages from your team that confuse your audience and weaken your brand. According to Nielsen, 70% of consumers buy the brand they remember most because they associate memorability with the quality of its products or services. Without a clear and consistent message, your company risks losing the trust of your customers and, ultimately, seeing your sales decrease.

Identifying the key message of your business

To begin, it is essential to identify the key message you want to convey to your audience. This message should be simple, repeatable, and relevant to your target audience. To create messages that resonate with your audience, you must understand who are you targeting and what motivates them. Think about what makes your company unique and how can you communicate that effectively. 

The 5-step formula for identifying irresistible messages

1. Client

• Who is he/she
• What does he/she desires

2. Obstacles

• What are his/her problems
• What resistance your solution may present

3. Your solution

• Solution's benefits
• Container to visualize solution

4. Trust

• Warranty of your solution
• Elements that give authority to your company

5. Distinctiveness

• Company values
• Company's purpose

Implement your key message

From the 5 bases, it is time to create the messages that give clarity. The first step is to create your one-liner sentence because it is the one that will help you strengthen all activities and drive results from all sides: internally (salespeople and all your employees) and externally (customers).

One-liner formula

Take advantage of the 2 formulas I share in the document below to create a simple, repeatable, and relevant one-liner sentence. This sentence will encompass your main value to consistently build your brand.

• The first formula uses as a base: who + desire + benefit + time + container
• The second guide is based on: who + obstacle + container + confidence

For example, consider for a task management platform:

• [who] - CTO (Chief Technology Officer)
• [problem] - distractions and lack of productivity
• [benefit-solution] - time and money savings
• [container-solution] - task manager

The main offer message could be: "We help busy CTOs with the madness of distractions, providing visibility to save time and money with a simple online task manager for their engineers.."

Your first draft to open conversations that sell

👏 Congratulations! with this you have your first draft that you can improve as you test it with your client. And from this base, you're well on your way to create an irresistible offer >>

Consistency and coherence in your team

The more you repeat it, the more memorability you will achieve for your brand.

Consistency is key when it comes to messaging. Make sure your message is consistent across all touch points with your audience, from your website to your emails and social media posts. This will help build a strong and trusted brand.

To strengthen sales, with this foundation you could now work on aligning all of your sales team's resources and messaging. Some examples include: sales deck, objection cards, battle-cards, sales scripts, sales templates, hit-list prioritization, transformation stories, etc.

Take action now! Want to dive deeper into strengthening all your sales messages to connect and generate action from customers? Let's talk.