The B2B Sales Empathy Handbook

Empathy = Revenue: amplify your sales team impact

Let me guess...

Once again your sales team told you that even though they did "Great!" in their initial sales meeting with that important lead you've been waiting for, the lead is no longer answering them. 😕


In this handbook, you will discover how empathy can be applied in all your sales funnel. Bring empathy to live from your leads to your customers' conversations for more meaningful connections and, hence, sales opportunities. You’ll discover how empathy is the key to creating messages that connect and help you achieve your sales goals.


🔥 The best part?

You'll get access to 1 quiz with immediate results and 2 guides to further deepen! It's included for free in this handbook, access it at your own pace 😉


How to be customer-centric

It's not about your platform or technology or how fantastic it is, nor is it about your service. It's about them, your customers and leads, and what it is that you're going to help them with.

"Active listening is not about you, it's about the other person." - Chris Voss


01. Analyze the empathy gap in your team

Discover today Your Sales Team’s Empathy Gap with the Sales2Bloom Analyzer: unlock the key categories to level up your commercial team to deepen customer relations (even in tough markets).

Are your sales numbers reflecting the true potential of your team?


In today’s competitive market, the ability to connect with customers on a deeper level can be the difference between a closed deal and a missed opportunity. Studies show that empathy is a critical factor in sales success. 

“Empathy has no script. It’s simply listening, holding space, withholding judgment, emotionally connecting, and communicating that incredibly healing message of ‘You’re not alone.’” - Brené Brown


Unlock your sales potential: bridge the gap for success. Identify where your team currently is with “Your Sales Team’s Empathy Gap Analyzer”, listed in the Resources section below.


02. Consistent empathetic team with the Sales Rapport Roadmap

Missed connections mean missed revenue. Access the empathetic sales rapport-building script for Tech company directors to establish connections with clients without being pushy or sounding salesy. Also, obtain an empathetic conversational guide to close more sales.


If you’re feeling the pressure of missed sales targets and a team losing motivation, you’ll discover how to apply empathy on the daily conversations your team holds with customers. 

74% of B2B buyers choose the vendor first based on the value they get from the interaction (Source: Gartner)


Let’s deep-dive into this roadmap, listed below, to show empathy and convert your sales opportunities with these steps. Also, update your playbook with the conversation guide “cheat sheet” to start putting empathetic rapport into practice.


03. Clarify your key message that fosters sales

Access the guide with the 5-step formula for messages that unleash exponential sales. Follow this guide to start conversations that customers want to listen to.


According to Nielsen, 70% of consumers buy the brand they remember most because they associate memorability with the quality of its products or services. Without a clear and consistent message, your company runs the risk of losing the trust of your customers and, ultimately, of seeing your sales decrease.


Don’t wait any longer and have a clear and consistent message (offers, proposals, pitches) across your whole sales team. Find it also in the Resources list below. 🚀

Shall we also connect here?