Need to drive exponential and consultative sales in your tech company? Achieve it with mindset and processes, I'd be happy to help you!
You know it's a lie that you don't have time or that you don't need to implement something new.
¿Te intimidan los clientes difíciles?
¿Estás en un loop de enojo con un cliente?
Soluciona con comunicación asertiva y efectiva al manejar situaciones críticas y desafiantes 💪
No más clientes "imposibles".
Aprende a comunicarte con confianza y supera cualquier obstáculo en las negociaciones - sean de venta o de fidelización.
Imagine only 1 more contract per quarter... How much $ is your average contract? What % percentage of attainment does this revenue represent?
Make it real
Negociación
Liderazgo
Comunicación
Influencia
Empatía
15+
Years of experience
$50,000,000+
USD sold in under 2 years
2x
+ YoY sales
380%
+ deals - time vs without method
SUCCESSFUL B2B SALES
I'm Rosbel Serrano-Torres, your B2B sales partner
Co-author of the best-seller book Empathetic Leadership
I've been selling since I was 6 years old. What started in an elementary school classroom became 30+ years of selling, 15+ years in tech and B2B across four countries, and a simple observation: the best salespeople don't push. They lead.
In 2020, I led sales at a fintech startup from zero to unicorn valuation in under 2 years. We closed $50M+ USD in high-value contracts by abandoning the typical "urgency" playbook and building something different: real pipeline predictability through empathetic negotiation, structured processes, and value-first conversations.
That methodology works in crisis, with small teams, and especially with deals that stress people out. My co-authorship of Empathetic Leadership (English version) proves what I've seen in the field: selling is leading, and empathy is a tactical skill, not just a feeling.
That's how our customers achieve 380% more closed deals, with actionable steps from day one, they reduce burnout, and they work whether you're at a $50K or $100M company.
What I've learned across 4 countries and 30+ years. Selling is not pushing nor manipulating. It's leading.
Empathy isn't soft—it's how you uncover real problems and negotiate from strength
Processes aren't rigid—they create space for creativity and flow, not stress
Sales consistency comes from pipeline architecture, not heroic closing or constant grinding
Happy to share this formula with you through Sales2Bloom - increase sales and your sales team's consistency.
Show me now how to strengthen sales >>You may have seen me
It's definitely for you if:
You are a leader in a technology company, with a sales goal of millions of USD and you want to close new clients to reach your potential. Additionally, your team faces challenges:
Pricing
Responsibility and Privacy
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Comunicación asertiva con clientes difíciles
$ 347USD
☑ Access to Sales Coaching: "Comunicación asertiva con clientes difíciles"
☑ Sales coaching for 1 person
☑ Duration: 1 remote session of 1 hour 20 minutes
☑ 1 Free diagnosis and alignment
☑ Support material
☑ Chat channel with tips and insights
Premium
$ 420 USD/p
☑ Access to Sales Coaching: "Comunicación asertiva con clientes difíciles"
☑ Sales coaching for 1 person
☑ Duration: 1 remote session of 1 hour 20 minutes
☑ 1 Free diagnosis and alignment
☑ Support material
☑ Working formula guide of the corresponding topic
☑ of activities implementation and technological stack
☑ Chat channel with tips and insights
Premium+
$ 540 USD/p
☑ Access to Sales Coaching: "Comunicación asertiva con clientes difíciles"
☑ Sales coaching for up to 3 persons
☑ Duration: 2 remote sessions of 1 hour 30 minutes
☑ 1 Free diagnosis and alignment
☑ Support material
☑ Working formula guide of the corresponding topic
☑ Asynchronous activity feedback during 1 month
☑ Offline review of activities implementation and technological stack
☑ Chat channel with tips and insights
Let's talk and evaluate if your company/experience qualifies.
I'll help you with a FREE consultationRosbel es una persona orientada al alto desempeño en ventas, capaz de dar muy buenos resultados. Mantiene orden y precisión en su proceso de ventas. Gran capacidad para establecer muy buenas relaciones con los clientes, siempre sobrepasando por mucho sus cuotas de ventas.
Rosbel is an inspiring professional, with a unique energy and strong drive. I especially remember the Empathetic Leadership session she led, which helped foster greater positivity and empathy in team communication. This was particularly valuable in a fully remote environment, where showing acknowledgment and respect, paired with an actionable mindset, is highly relevant.
Rosbel es magnífica en todo lo relacionado a ventas. Su conocimiento del producto y mercado, combinado con su energía para cerrar negocios, la vuelve una excelente estratega y ejecutora cuando de ventas se trata. También es muy paciente y tiene la mejor actitud, incluso con clientes complicados. Recomiendo mucho trabajar con ella.