Need to drive exponential and consultative sales in your tech company? Achieve it with mindset and processes, I'd be happy to help you!
Make it real
Negociación
Liderazgo
Comunicación
Influencia
Empatía
Years of experience
USD sold in under 2 years
+ YoY sales
+ deals - time vs without method
Co-author of the best-seller book Empathetic Leadership
I've been selling since I was 6 years old. What started in an elementary school classroom became 30+ years of selling, 15+ years in tech and B2B across four countries, and a simple observation: the best salespeople don't push. They lead.
In 2020, I led sales at a fintech startup from zero to unicorn valuation in under 2 years. We closed $50M+ USD in high-value contracts by abandoning the typical "urgency" playbook and building something different: real pipeline predictability through empathetic negotiation, structured processes, and value-first conversations.
That methodology works in crisis, with small teams, and especially with deals that stress people out. My co-authorship of Empathetic Leadership (English version) proves what I've seen in the field: selling is leading, and empathy is a tactical skill, not just a feeling.
That's how our customers achieve 380% more closed deals, with actionable steps from day one, they reduce burnout, and they work whether you're at a $50K or $100M company.
What I've learned across 4 countries and 30+ years. Selling is not pushing nor manipulating. It's leading.
Empathy isn't soft—it's how you uncover real problems and negotiate from strength
Processes aren't rigid—they create space for creativity and flow, not stress
Sales consistency comes from pipeline architecture, not heroic closing or constant grinding
Happy to share this formula with you through Sales2Bloom - increase sales and your sales team's consistency.
Show me now how to strengthen sales >>☑ Access to Sales Coaching: "Comunicación asertiva con clientes difíciles"
☑ Sales coaching for 1 person
☑ Duration: 1 remote session of 1 hour 20 minutes
☑ 1 Free diagnosis and alignment
☑ Support material
☑ Chat channel with tips and insights
☑ Access to Sales Coaching: "Comunicación asertiva con clientes difíciles"
☑ Sales coaching for 1 person
☑ Duration: 1 remote session of 1 hour 20 minutes
☑ 1 Free diagnosis and alignment
☑ Support material
☑ Working formula guide of the corresponding topic
☑ of activities implementation and technological stack
☑ Chat channel with tips and insights
☑ Access to Sales Coaching: "Comunicación asertiva con clientes difíciles"
☑ Sales coaching for up to 3 persons
☑ Duration: 2 remote sessions of 1 hour 30 minutes
☑ 1 Free diagnosis and alignment
☑ Support material
☑ Working formula guide of the corresponding topic
☑ Asynchronous activity feedback during 1 month
☑ Offline review of activities implementation and technological stack
☑ Chat channel with tips and insights
Let's talk and evaluate if your company/experience qualifies.
I'll help you with a FREE consultationRosbel es magnífica en todo lo relacionado a ventas. Su conocimiento del producto y mercado, combinado con su energía para cerrar negocios, la vuelve una excelente estratega y ejecutora cuando de ventas se trata. También es muy paciente y tiene la mejor actitud, incluso con clientes complicados. Recomiendo mucho trabajar con ella.
Rosbel delivered an excellent talk on empathetic leadership. She combined deep knowledge with authenticity and clarity, leaving the audience inspired and engaged.
Lo que más me gustó del programa de Sales2Bloom de Rosbel Serrano fue que me ayudó a reforzar mi pitch de venta mediante el uso de una metodología clara, objetiva y eficaz. Aunado a lo anterior, mi enfoque hacia las ventas cambió radicalmente porque aprendí distintas fórmulas y metodologías que me ayudaron a administrar mejor mi ciclo de ventas en función de mis objetivos de ventas.
Les recomiendo que no pierdan un día más en el caos y le empiecen a dar forma y estructura a sus ventas 💁🏻♀️
El programa de Sales2Bloom es un conjunto de métodos de ventas probados que si los aplicas, te van a ayudar a conseguir y superar tus objetivos de venta de manera eficiente y en un corto plazo.